Jonathan Conde Studio

Jonathan Conde Studio | Confidential production estimate

Sealy luxury CGI launch film.

A premium 60-second CGI film with six campaign variations.

Prepared for Traffic logo
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Built for a luxury category reset.

Cinematic product storytelling for a premium mattress launch.

Hero asset One 60-second CGI mattress animation.
Versioning Six texture/render variations.
Key technology reveal Spring system, new foam comfort layers and edge support.

Visual language

Form meets function.

Elegant product beauty, controlled feature reveals and a premium final finish.

CGI mattress visual reference with layered reveal
Close-up CGI mattress layer and light detail CGI side profile mattress reveal

Two production routes.

Two routes with different levels of control, finish and investment.

Option A: Full production

AUD $110,000 + GST

Full external production handled by our team.

  • End-to-end CGI pipeline: animation, materials, lighting and rendering
  • Exploded mattress reveals including spring system, foam layers and edge support
  • 6 texture/render variations from the approved animation system
  • Compositing, edit, colour grade, sound and final exports
External team

CGI, materials, lighting, edit and colour.

Option B: Hybrid Production

AUD $90,000 + GST

Recommended route using our team, their in-house artist and AI-assisted workflows.

  • Our team leads the core CGI pipeline: animation, lighting, render and compositing
  • Client artist supports asset prep, texture swaps and versioning
  • AI-assisted look development, texture exploration and selected shot support
  • 6 campaign variations refined through review rounds
External team

CGI, lighting, compositing, edit, colour and sound.

Approx. 8-week production process.

Each stage has a clear review point. Variations are developed and refined through the production phase.

Week 1 Brief alignment

Confirm message, scope and approvals.

Week 1-2 Moodboard and references

Align on tone, motion and product feel.

Week 2-3 Storyboard

Map the key scenes and reveals.

Week 3-4 Style frames

Approve lighting, materials and finish.

Week 5-8 Production + variations

Animate, render, review and refine the 6 campaign variations.

Campaign deliverables.

Core campaign assets, developed through review and variation rounds.

01 Hero animation

60-second CGI launch film.

02 Six variations

Texture/render versions.

03 Exploded reveals

Layer and feature moments.

04 Final finish

Edit, grade, sound and exports.

Proposed artist team.

Specialist collaborators for the CGI, AI animation and creative direction.

TD lead 3D artist Mesrop Hovhannisyan
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Senior motion designer Shir Manor
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Video edit To be confirmed
Pending

Commercial notes.

Simple assumptions to keep the production clear, efficient and protected.

Assumptions

  • Product references, assets and technical information supplied by client or agency.
  • Feedback consolidated by Traffic / Sealy before each approval round.
  • Final scope based on approved storyboard and style frames.
  • Additional scenes or major direction changes quoted separately.

Payment schedule

  • 50% to commence production.
  • 30% on approved style frames / animation direction.
  • 20% prior to final delivery.
  • Final files released once payment is complete.
  • Payment structure can be adjusted slightly if required.

Recommended route

Recommend Option B as the balanced production route.

Option B keeps the premium CGI ambition while reducing cost through client artist support and possible AI assistance. Option A remains the full-service route.

Return to pricing

Thank you.

Prepared by Jonathan Conde Studio for Traffic and Sealy.